Tom McDowell’s Barter Blog

Here are a few great tips to becoming a successful trade broker in the Barter Business.
Make your customer dream: Like a gardener, a trade broker has to plant seeds in the customer’s mind and nurse these seeds to make them grow. When customers share their dreams with you, they are giving you the road map [...]

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Whether hiring for the position of selling in an outside capacity, bringing on new accounts for your barter trade exchange, or hiring a trade broker to service the needs of your existing clientele, it is imperative for you as a manager to identify the top performers in a pool of sales job applicants. Learn the [...]

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What we use as a guideline, more than anything else, is to have $3,000 per active account, as we can safely turn over that kind of business without creating an inflationary spiral. The key to a successful exchange is to remember and adhere to the law of supply and demand — when your supply of [...]

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Barter Association National Currency
The Barter Association National Currency (BANC) provides a common and credible barter currency, allowing independent barter exchanges to do business with each other, without the need for back-to-back reciprocal trading. The BANC serves as a trade exchange for trade exchanges, and strives to create a stable barter currency that promotes trading and [...]

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Introduction to NATE:  National Association of Trade ExchangesThe National Association of Trade Exchanges (NATE) is the barter industry’s premier organization for trade exchange owners from across the country and around the world. NATE united trade exchanges in 1984 when it was formed by a group of barter industry visionaries headed by Tom McDowell, who founded [...]

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1. Barter Increases Sales2. Barter Increases Cash Flow3. Barter Moves Excess Inventory4. Barter Fills Idle Production Time5. Barter Gives Value To Outdated Goods6. Barter Provides A Competitive Edge7. Barter Expands Distribution Channels8. Barter Eliminates Bad Debts9. Barter Resolves Accounts Payable10. Barter Increases Profits11. Barter Provides New Customers12. Barter Provides National Affiliations 

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Barter is the practice of trading goods and services without the use of cash.Organized barter through a trade exchange, such as Itex, offers two main advantages:A sale is consummated that probably would  not have been - if cash were required. Cash flow is saved when one trades their product or service in exchange for a product or [...]

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Marketing is a method used by Barter Companies to create interest in trade and the barter concept, using something other than personal contact.
Barter Trainer can provide our Marketing Concepts program as a supplement to your other prospecting methods. Designed and written by a trade exchange for trade exchanges, Marketing Concepts articles help your sales team [...]

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What is a Prospect?
A prospect is a company that is looking for additional business, has the financial resources to do business on a barter basis, is able to understand the barter concept, and is willing to pay us for the services we provide.
These objectives are where everything starts for a barter exchange. In order to [...]

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