Tom McDowell’s Barter Blog

Your start-up trade exchange is heading in the right direction but you find that educating the local businesses about barter is going slower than you expected. Marketing Concepts are powerful and effective direct mail newsletters that target specific industries in your region. Perhaps there is a large concentration of auto repair shops in your area. [...]

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Every business has its core customers. These people purchase your goods and services regularly and are loyal customers. A core group is important but how do you grow that core group of loyal customers? First you must win over new customers. Word of mouth, radio, print media and an effective web presence all contribute to [...]

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Virtually every business in your city, state and beyond is a barter exchange prospect. Every potential customer is a possible barter customer. Your current vendors and customers are possible barter associates. And, virtually all the companies you purchase things from are potential barter opportunities.
The barter industry revolves around the basic premise that all businesses [...]

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Barter is defined as “to trade by exchanging one commodity for another” as defined by Merriam-Webster Dictionary. The idea is to trade without using cash. I’ve got something you want and we work out a trade. It’s legal, ethical, simple and has great advantages to a business no matter how large or small.
Barter has [...]

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Barter is a time-tested concept. It has survived years of varying economy’s and costs of living. Anyone can barter – no college degree is required to trade goods or services and preserve cash flow! That’s just smart! Thinking outside the box and seeing the value of barter to your business is essential to every business. [...]

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Have you lost your job in during the recession? Ever wanted to start your own business? Now is a great time to start a barter exchange business. The great thing about starting your won barter business is that there is a low start-up cost to barter. No large inventories need to be purchased, no significant [...]

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Many business owners are struggling to keep their business running. The economy is tough, unemployment is high, and families are struggling. Customers are staying home and not spending money. This all causes businesses to restrict the use of its cash flow to stay above water. Being a part of the barter industry during these hard [...]

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Are you tired of working for someone else? Would you like to keep a bigger piece of the profits from sales? Barter is your answer. Today’s economy is a wonderful time to enter the world of barter. Barter can be between businesses large and small or between individuals. It is as easy as the concept [...]

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Barter is the exchange of goods benefiting both parties without the use of cash. Goods and services are traded amongst companies and are not limited to one-on-one trades. The barter concept has been around longer than one can imagine.
There are many perks or advantages to bartering your goods or services. Obviously, there is the [...]

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Tom McDowell, The Barter Trainer, has been a leader in the barter exchange industry for over 25 years. He has just recently retired as the Executive Director of the National Association of Trade Exchanges. In 1982, Tom founded ATX The Barter Company in Cleveland, Ohio, and operated what was considered by his peers as one [...]

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