While the US economy was thriving, many business owners didn’t even consider bartering goods and services when customers were pouring through their doors. Referrals were up and new business was streaming in. Cash flow wasn’t a problem. Business was booming and there was no end in sight.
Suddenly, the third quarter of 2008 was rapidly reporting mass layoffs and quarter losses in the millions. The customers stopped rushing through the doors of businesses countrywide. The dramatic downturn even spread worldwide. Businesses struggled to gain new customers as current customers were fading fast.
The business community is once again turning to tried and true business practices to ground themselves during the recession. Bartering has again proven useful to bolster a business’ cash flow and broaden its customer base. Businesses are trading goods and services with other business owners to get things done in this tough economy.
No matter what the economy, there are expenses that owners can’t put off or avoid. When the roof starts to leak, it must be repaired. Why not barter your goods or services for the roof repair? Bartering will preserve precious cash flow and protect your business from expensive down time.
In organized barter, business members buy what they need and pay for it with what they have. The barter exchange serves as the marketing agent, facilitator, and a third party record-keeper. Trade exchanges want to see your business grow. When a member company needs a product or service, the first call is to the trade exchange. Members prefer to barter and direct their business to other trade exchange members.
Barter is a $6 billion industry in the United State and growing. Let Tom McDowell show you why barter is better. Barter exchanges facilitate this booming business throughout the country with a global reach touching virtually all business types and sectors.
Tom McDowell, a trade exchange veteran, can show you how to optimize your trade exchange or start a new exchange. McDowell’s tools, such as the Barter Trainer Program Manuals, Barter Solutions Software and Marketing Concepts and much more, are available to help you weather the recession and come out on top.
