Every business has its core customers. These people purchase your goods and services regularly and are loyal customers. A core group is important but how do you grow that core group of loyal customers? First you must win over new customers. Word of mouth, radio, print media and an effective web presence all contribute to gaining new customers.
Now, let’s add a resourceful component to the mix…barter. A barter exchange is an organized group of businesses that engage in bartering of goods and services. When trades are completed, trade dollars are used to compensate you for the product bartered. Those trade dollars are then available for you to use with any other trade exchange member for a needed product or service. Now, let’s stop a moment to consider how many organizations are members of the trade exchange. Businesses such as florists, office supply stores, cleaning services, caterers, doctors, and auto body shops can all be members of a barter exchange. Every trade exchange member is a potential customer, which in turn could provide numerous referrals.
Don’t loose out on the opportunity to gain new customers. Add barter to your business plan and start reaping the rewards today!
