A barter exchange can be a great place for businesses and individuals to liquidate unneeded surplus in exchange for needed goods or services, but it takes a little know how to get a barter business off the ground. Like any business, there are successes as well as failures, so don’t simply dive in head first. Get to know the industry, have a plan and learn the strategies that work.
First, establish what you have to trade. Be creative. Trade can count services such as restaurant credit or babysitting, even massage work. You may not needed 50 surplus laser printers, but someone on the exchange might. Value is relative. The beauty of the exchange is the wide availability of needs that can be met. In a virtual world, just about every surplus or service is needed by somebody; however, a trade exchange network is the only way you can trade what you have for what you need, without the requirement of an exact swap with a trading partner. Generic trade dollars or credits facilitate the clearinghouse type of transaction required.
Always be up front about the goods you are trading. Include pictures and a description, and don’t try to stretch the truth. You don’t want to damage your reputation in the barter exchange, so stick to reality.
Learn the Network
Like any business, the barter exchange network requires know-how, strategy and planning. The best way to learn is to take a training class from someone with deep experience in the industry. They can help guide you in the process of building a barter business, detailing each step along the way. Review the credentials of the program in detail. Experience is essential to the value of each program. Always do your homework on the barter trainer before committing to the program.