Your start-up trade exchange is heading in the right direction but you find that educating the local businesses about barter is going slower than you expected. Marketing Concepts are powerful and effective direct mail newsletters that target specific industries in your region. Perhaps there is a large concentration of auto repair shops in your area. Wouldn’t it be helpful to have a marketing publication geared specifically to that industry and the benefits of barter?
Utilizing these newsletters will assist you in marketing your trade exchange so that you can efficiently prospect, book appointments with, and sell to the business owners in your market. Tom McDowell developed Marketing Concepts to be a resourceful barter prospecting and marketing tool - one of the best in the barter industry - for your sales team to make the prospecting and appointment-setting process easier.
Each Marketing Concepts newsletter fully tells the barter story in an easy-to-read newsletter format. Each article includes interviews with business owners within your prospect’s industry, and addresses most of the common barter objections they face. Every Marketing Concepts newsletter includes Frequently Asked Questions and Answers about barter, the typical products and services available on trade, along with specialized industry-related benefits of barter to business owners.
Tom McDowell is a barter industry veteran with over 25 years of experience as a trade exchange owner and as the retired Executive Director of the National Association of Trade Exchanges. Why not use the tools the industry leaders use? Let these time tested newsletters bring more barter business to you!
