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Join A National Affiliation Such As NATE

March 11th, 2008 · Barter Blog

Introduction to NATE:  National Association of Trade ExchangesThe National Association of Trade Exchanges (NATE) is the barter industry’s premier organization for trade exchange owners from across the country and around the world. NATE united trade exchanges in 1984 when it was formed by a group of barter industry visionaries headed by Tom McDowell, who founded his ATX The Barter Company in Cleveland two years earlier.NATE was formed to help foster sound business and ethical practices within the barter industry, with trade exchanges participating worldwide. Tom has helped to mold and shape NATE’s vision and future through his tenure on its Board of Directors, and as a three-term President. Tom has also served as a speaker, moderator, and panelist on more than 100 NATE barter training sessions.NATE members also receive the finest conventions in the industry, featuring extensive professional sales and broker training programs; participation in a national advertising program; regional education programs; certification programs; and the industry newsletter, The NATE Update.Strong NATE affiliations have afforded trade exchanges many additional benefits – providing the opportunity for many national barter ties throughout the U.S. and Canada, and establishing a reputation as a barter industry role model.

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12 Great Reasons Businesses Barter

March 6th, 2008 · Barter Blog

1. Barter Increases Sales
2. Barter Increases Cash Flow
3. Barter Moves Excess Inventory
4. Barter Fills Idle Production Time
5. Barter Gives Value To Outdated Goods
6. Barter Provides A Competitive Edge
7. Barter Expands Distribution Channels
8. Barter Eliminates Bad Debts
9. Barter Resolves Accounts Payable
10. Barter Increases Profits
11. Barter Provides New Customers
12. Barter Provides National Affiliations 

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What Is Barter?

March 6th, 2008 · Barter Blog

Barter is the practice of trading goods and services without the use of cash.
Organized barter through a trade exchange, such as Itex, offers two main advantages:
A sale is consummated that probably would  not have been – if cash were required. Cash flow is saved when one trades their product or service in exchange for a product or service that otherwise would have been paid out of cash.Today, more and more companies are utilizing barter as a marketing and financial tool to accomplish specific goals ñ to gain new customers, increase sales, move excess inventory, fill open appointments or production time, conserve cash flow, gain a competitive edge, enjoy enhanced lifestyles . . . the list is endless.

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What Is Marketing And Why Do Barter Businesses Do it?

March 5th, 2008 · Barter Blog

Marketing is a method used by Barter Companies to create interest in trade and the barter concept, using something other than personal contact.

Barter Trainer can provide our Marketing Concepts program as a supplement to your other prospecting methods. Designed and written by a trade exchange for trade exchanges, Marketing Concepts articles help your sales team effectively prospect to targeted business types – such as hard to get categories like office equipment and computer dealers, office furniture stores, and contractors, as well as your bread and butter accounts like restaurants, florists, dry cleaners, hotels, and chiropractors.

Written from the prospect’s point of view, Marketing Concepts is the ideal way to tell the barter story – clearly, precisely, in an easy-to-read newsletter format – including interviews with business owners within the prospect’s industry and addressing most of the common barter objections. Each article also contains frequently asked questions and answers about barter, and typical products and services available on trade.

It is our plan to send 750 to 1,000 pieces into your areas every month. Marketing Concepts will go to targeted industries for which we know we have a market, as well as to those prospects you have found on your own.

For More Ideas On How To Market Your Barter Trade Exchange, Contact The Barter Trainer Today!

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How Do You Define A Prospect?

March 5th, 2008 · Barter Blog

What is a Prospect?

A prospect is a company that is looking for additional business, has the financial resources to do business on a barter basis, is able to understand the barter concept, and is willing to pay us for the services we provide.

These objectives are where everything starts for a barter exchange. In order to make enough sales, you have to start by having more than enough prospects. Never stop prospecting! It is necessary to generate a minimum of 60 to 100 prospects in your areas per month.

Where do you find 60 to 100 new prospects per month?

There are a number of great sources to find prospects. Most of them are right at your fingertips. Here is a list of ideas for you from which to start prospecting – and all are looking for new customers:

The daily and/or local newspaper

Advertisers on TV and radio


Signs on buildings and trucks

Coupon mailers

New construction sites

Local magazines

Referrals from clients/friends

Networking groups

To Learn More About Sales in the Barter Business, Contact The Barter Trainer Today!

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Barter Consultant and Barter Consulting Services

February 6th, 2008 · Barter Blog

A veteran of the barter industry, barter consultant Tom McDowell shares his expertise with you on a consultative basis. Maximize the effectiveness of your barter exchange and discover his valuable barter insight today.

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Barter Training Manuals

February 6th, 2008 · Barter Blog

Optimize your barter network with The Barter Trainer Training Manuals. Learn comprehensive techniques to improve sales productivity, lead generation, operation management, broker productivity and more.

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Barter Software by Barter’s Top Consultant, Tom McDowell

February 6th, 2008 · Barter Blog

BarterSolutions quickly establishes a profitable barter network, with contact managements, product directory, real time accounting, tracking and integrated follow up, email contact, 1099B requirements, and more.  

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