Tom McDowell’s Barter Blog

Your start-up trade exchange is heading in the right direction but you find that educating the local businesses about barter is going slower than you expected. Marketing Concepts are powerful and effective direct mail newsletters that target specific industries in your region. Perhaps there is a large concentration of auto repair shops in your area. [...]

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The term barter has been in use for hundreds of years. The original meaning of barter is to trade one item for another. This still holds true today.
Barter can do so much for your business – you’ll be pleasantly surprised. Barter can increase your purchasing power, increase revenue, improve efficiency, and preserve cash. [...]

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Marketing is a method used by Barter Companies to create interest in trade and the barter concept, using something other than personal contact.
Barter Trainer can provide our Marketing Concepts program as a supplement to your other prospecting methods. Designed and written by a trade exchange for trade exchanges, Marketing Concepts articles help your sales team [...]

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