Tom McDowell, The Barter Trainer, has been a leader in the barter exchange industry for over 25 years. He has just recently retired as the Executive Director of the National Association of Trade Exchanges. In 1982, Tom founded ATX The Barter Company in Cleveland, Ohio, and operated what was considered by his peers as one of the influential trade exchanges in the nation.
Barter is the exchange of goods to benefit both parties involved without using cash. The concept has been in practice longer than the U.S. has been in existence. Despite all that time, the barter concept operates today just as it did when our country was being settled.
Barter is a $6 billion dollar industry in the US alone. And, due to the rough economy, it is growing even larger as business owners turn to alternative methods to sustain their businesses. Bartering helps you preserve the precious cash flow a business experiences and needs. Bartering may be a solution for these struggling companies now, but they will soon realize that bartering adds so much more to their business such as new customers and a fresher turnover of inventory. Barter also has a global reach.
Barter has a unique trait that it thrives during a recession as much as any other time. Barter is consistently stable in that the barter exchange is always promoting its members companies and is successful at introducing new customers to your business. By being a member of a barter exchange, your business can reap the benefits any time day or night. Say your car breaks down in the middle of the night. You can arrange a tow with a barter exchange member. That tow company can barter with a sign company for an updated lighted sign. Then the sign company could barter with your company for products or services. The beauty of bartering with a barter exchange is that the trades are not strictly between 2 members meaning that your trade dollars are flexible and available at any members company.
Why would you want to barter? It’s simple – barter enables you to preserve cash flow, and keeps your inventory fresh, not to mention the advertising benefits you’ll receive. But, most importantly, the new customers barter will bring to your business both trade and paying customers.
Don’t delay your success any longer; contact Tom McDowell, The Barter Trainer, today! Take advantage of his vast experience in the trade industry. If you’re considering starting a trade exchange yourself, McDowell’s tools such as The Barter Trainer Program, the Barter Trainer Manuals, and Barter Solutions Software will be assets to your new barter exchange. And McDowell’s Marketing Concepts will assist you in reaching new customers in over 45 industries such as restaurants, landscaping, office equipment and many more.
Don’t let this opportunity pass you by… contact Tom McDowell today to learn how to launch your barter exchange.
Barter Trainer - http://www.bartertrainer.com/
Wikipedia – Barter http://en.wikipedia.org/wiki/Barter
