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What Is Barter?

March 6th, 2008 · No Comments · Barter Blog

Barter is the practice of trading goods and services without the use of cash.
Organized barter through a trade exchange, such as Itex, offers two main advantages:
A sale is consummated that probably would  not have been – if cash were required. Cash flow is saved when one trades their product or service in exchange for a product or service that otherwise would have been paid out of cash.Today, more and more companies are utilizing barter as a marketing and financial tool to accomplish specific goals ñ to gain new customers, increase sales, move excess inventory, fill open appointments or production time, conserve cash flow, gain a competitive edge, enjoy enhanced lifestyles . . . the list is endless.

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