Tom McDowell’s Barter Blog

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What Is Barter?

March 6th, 2008 · 2 Comments

Barter is the practice of trading goods and services without the use of cash.
Organized barter through a trade exchange, such as Itex, offers two main advantages:
A sale is consummated that probably would  not have been - if cash were required. Cash flow is saved when one trades their product or service in exchange for a product or service that otherwise would have been paid out of cash.Today, more and more companies are utilizing barter as a marketing and financial tool to accomplish specific goals ñ to gain new customers, increase sales, move excess inventory, fill open appointments or production time, conserve cash flow, gain a competitive edge, enjoy enhanced lifestyles . . . the list is endless.

Tags: Barter Blog

2 responses so far ↓

  • 1 anon // Apr 13, 2008 at 11:20 am

    if i trade marketing knowledge for say a motorcycle is that the legal term of a barter?

  • 2 admin // Apr 16, 2008 at 7:50 am

    Yes that would be a barter transaction. You are trading one product or service for another.

    To read more about barter, visit my website FAQs page at http://www.bartertrainer.com/barter-faqs.asp

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