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What Is Marketing And Why Do Barter Businesses Do it?

March 5th, 2008 · No Comments · Barter Blog

Marketing is a method used by Barter Companies to create interest in trade and the barter concept, using something other than personal contact.

Barter Trainer can provide our Marketing Concepts program as a supplement to your other prospecting methods. Designed and written by a trade exchange for trade exchanges, Marketing Concepts articles help your sales team effectively prospect to targeted business types – such as hard to get categories like office equipment and computer dealers, office furniture stores, and contractors, as well as your bread and butter accounts like restaurants, florists, dry cleaners, hotels, and chiropractors.

Written from the prospect’s point of view, Marketing Concepts is the ideal way to tell the barter story – clearly, precisely, in an easy-to-read newsletter format – including interviews with business owners within the prospect’s industry and addressing most of the common barter objections. Each article also contains frequently asked questions and answers about barter, and typical products and services available on trade.

It is our plan to send 750 to 1,000 pieces into your areas every month. Marketing Concepts will go to targeted industries for which we know we have a market, as well as to those prospects you have found on your own.

For More Ideas On How To Market Your Barter Trade Exchange, Contact The Barter Trainer Today!


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